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Laurel Cooper

Title of Program: Creative Direction for Media and Marketing

E-mail Address: lcoope13@vols.utk.edu

Hometown: Afton, VA

Year: Junior

Anticipated Graduation Date: May 2018

Description of Program: My program combines classes in the graphic design, journalism, advertising, marketing and art to hopefully allow me to graduate with strong technical design skills and knowledge of how to impliment them in real world situations. I am interested in the branding of publications and products and want to eventually work as director of a creative team to visually market to a target audience.

Departmental Emphases: Graphic Design, journalism, marketing, advertising, art, and retail and consumer science

Faculty Mentor: Deborah Shmerler, Graphic Design

Plans after graduation (career, graduate/professional school, etc.): After graduating, I plan on initially working in production design for a print publication and possibly suplementing my education with a graduate program in design or branding.
Other Academic Interests: Theatre, fine art and writing

Part-time employment; Hobbies; Campus Clubs/Activities: Editorial design at The Daily Beacon, Rock Climbing Club, All Campus Theatre


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